Following Kering Group acquiring Lindberg into their Luxury eyewear portfolio, we were tasked with developing a new creative platform and 360 brand campaign.

The creative platform, Visionary by design, is a forward-thinking philosophy that is intentionally confident, establishing LINDBERG as a pioneering force and a trailblazer in its category. More than just a statement, Visionary by Design represents an aspirational ideal of perpetual innovation and futuristic vision. The ethos sees eyewear as a powerful statement embodying the distinct identity and passions of LINDBERG's wearer themselves existing as part of who they are and reflecting the ambitions to embolden their visionary life.
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Role: Creative copywriter