This campaign invited guests to unleash their creativity by submitting unique ingredient combinations for their ultimate Whopper sandwich. By leveraging AI, we were able to process and showcase these imaginative submissions, allowing participants to see their ideas reflected in real-time. The campaign successfully transformed the Whopper into a canvas for culinary creativity while offering participants a chance to win a $1 million prize.​

​

The Million Dollar Whopper campaign became a viral sensation, with over a million Whopper fans submitting their creations, capturing widespread media attention and sparking conversations across social platforms.

​

Role: Creative