We were tasked with redefining and repositioning Bally within the global fashion community through a compelling storytelling journey. Using Bally’s luxury heritage as a foundation, we showcased new creative director Rhuigi Villaseñor’s unique aesthetic, placing Bally at the forefront of contemporary fashion.
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Our goal was to create a culturally significant brand moment that validated Rhuigi’s appointment and emphasized its importance to Bally and its global audience, marking an exciting new chapter. We developed content for the teaser of Rhuigi's design story, the new brand logo reveal, and the SS23 fashion show and lookbook, all designed to resonate with a modern audience by spotlighting Rhuigi’s Los Angeles influences and fresh cultural narrative, appealing to both young luxury consumers and Bally’s established clientele.
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Role: Creative