Allianz has been pursuing new endeavours to secure the future since 1890. Now, they sought our help to take their first step into the metaverse, to position Allianz as a trusted brand through collaboration, preparation, and expertise. Our objective was to drive brand awareness among a younger audience and educate them about insurance in a relatable way. 
 
Allianz's localised expertise inspires customer confidence. However, for this new audience, "local" is not where they live but where they engage. But to be impactful and gain their trust in these environments, we had to make a genuine attempt to provide the support that they truly desire.
 
Introducing THE ALLIANZ EAGLE LEAGUE: vigilante streamers making Roblox a safer place while educating players about insurance. They brought Allianz's ‘real world’ services to the game, for instance 'BeaPlays' replaced items for victims of scam in the Royal High game. We also established a discord server as the League's Headquarters, offering missions and a supportive community for challenging quests.
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Role: Creative

BeaPlays Livestream     BigB Livestream     Aimsey Vods Livestream